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Augustine London (orig In Bloom)

The fresh new face of sustainable lingerie is here. A chic collection of playful underwear including Bras, Briefs, and Loungewear Apparel styles all crafted with the highest quality and love for the eco conscious consumer of today.

Our beautiful brand concept
Deriving inspiration from the brand director Emily Huc we hear of her passion and compelling mission to change the face of sustainable lingerie and loungewear worldwide.

Imagine delicate, fresh & feminine lingerie full of refined details sublimating the body.

Imagine an intimate collection so comfortable that you feel like a veil of softness is protecting your skin.

Imagine waking up every morning & choosing to wear a beautiful piece of lingerie made of the most sustainable materials, it makes you feel like you indulged without compromising the well-being of our planet right?

We also hope it will make you feel inspired to work on your own dreams as ours has come true in the form of Augustine. Augustine creates luxurious affordable lingerie to be worn every day. Inspiring & trustworthy everyday companions.The core of Augustine London is the strong objective to remain true to its brand ethos and work only with fabrications of a sustainable and eco-friendly nature, ensuring an affordable beautiful end product that never compromises in style and quality.

High quality sustainable materials
Specific attention is given to the selection of fabrics and components. Only the softest & highest quality materials are chosen, making our products feel like a veil of softness against your skin. Because we would love to leave a beautiful planet to our children we also only select materials which have a limited impact on the environment including organic cotton, lyocell, end of line fabrics and Calais lace.

Versatility is at the forefront of every design; Augustine's pieces are made to be layered and shown or become invisible if needed. All our loungewear pieces can be worn in different ways which makes them even more useful!

Augustine lingerie is proud to be delicate, fresh and feminine, full of refined details sublimating  the body, with uncertain "je ne sais quoi" unlike many other sustainable labels our collections are chic and stylish our design is never compromised to suit our brand means.

Biog as provided for City Showcase November 2013

Featuring In:

Soho Flea Market 2013
Sunday 02.06.2013
Dalston Christmas Market 2013
Sunday 01.12.2013
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