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The Color Run comes to the UK!
Category : Events
Article Post Date: Tuesday 02.07.2013

City Showcase is delighted to be helping out with the music at The Color Run in the UK 2013

About The Color Run
The Color Run™, also known as the Happiest 5k on the Planet, is a unique color race that celebrates healthiness, happiness, individuality, and giving back to the community. Less about your 10-minute-mile and more about having the time of your life, The Color Run is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometre. The fun continues at the finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. Trust us, this is the best post-5k party on the planet! With only two rules, the idea is easy to follow:
1.Wear white at the starting line
2.Finish plastered in color

Now the single largest event series on the planet, The Color Run is exploding since our debut event in January of 2012 and will grow from over 50 events and 600,000 participants in 2012, to over 100 events and over a million participants in 2013.

Be Healthy. Be Happy. Be You.

Healthiness
While The Color Run event is all about fun and positive energy, the 5k also focuses on promoting healthy living. Over 60% of Color Runners are first-time 5k runners and the event is making headway on the growing national focus of improving health and wellness.  In October, The Color Run event was featured on Nickelodeon’s Worldwide Day of Play, an initiative to motivate youth to get out and be active. The segment showed how kids celebrated around the country, featuring Nickelodeon stars and celebrities, including the First Lady. The Color Run event was a major highlight of the segment, and showed kids’ participation and thoughts on the 5k.  One child comments, “I play because it’s healthy and fun; especially when you’re running through color!”.  Another remarked, “I’ve never run before, but I’m excited about The Color Run because we get to get color splashed on us and it’s so much fun.”

Happiness
 “We call The Color Run the ‘Happiest 5K on the Planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. And after hundreds of thousands of participants have crossed the finish line – the name has stuck.

Individuality
''“Color Runners” vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone – 2 year olds to 80 year olds, first time runners to professional athletes. Over 60% of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments. Others participate to honor loved ones who have passed or are fighting diseases. More run for love, and The Color Run event has sparked approximately 10 marriage proposals and one wedding.  So, whether you are a casual mall walker or an Olympic athlete, the 3 miles of The Color Run course will be the most memorable and colorful run of your life!

Giving Back
The Color Run also focuses on giving back, and we have partnered with Stand Up to Cancer, to help drive the fight against cancer.  Stand Up To Cancer is a campaign brought to you by Cancer Research UK who administer the donations made to the campaign to fund clinical trials, bringing forward the day when all cancers will be cured.

Sponsors & Charity
The Color Run is proudly presented by Dulux.
Dulux believes in the power of colour and is committed to making a positive difference in people's lives.  Through the Let’s Colour Project, Dulux are aiming to help transform some the dullest corners of the UK,  aiming to colour 1 million people’s lives by 2020.  If you know a place which is dull, grey or dreary, then why not nominate it for Let’s Colour Project! For more information, visit www.letscolour.co.uk
The official charity partner to the Color Run is Cancer Research UK’s Stand Up to Cancer.  Stand Up To Cancer is a campaign brought to you by Cancer Research UK who administer the donations made to the campaign to fund clinical trials, bringing forward the day when all cancers will be cured.   For more information about Stand Up to Cancer, visit http://www.standuptocancer.org.uk/

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